Title: Marketing Director and Digital Transformation

Transformed a call center-based company into a fully digital connected environment with centered focus on customer experience. Developed and implemented business development strategies designed to drive revenue growth, increasing brand awareness, and increasing client retention. Established digital enablement strategy, process, and execution plans in collaboration with worldwide and region training, business unit and marketing enablement leaders. Provided continuous assessment of key markets, territories, and potential clients and developed a comprehensive totally different strategy based on a digitally connected approach. Authored and implemented processes and procedures and identify gaps and improvements to ensure the efficient running and compliance of business operations. Collaborated with key stakeholders to implement ongoing go-to-market planning and training and reviewed strategic plans. Developed a PPC strategy for Google, Bing, and Facebook and implemented an automation platform for sales and customer service follow-up.

Notable Contributions:

• Spearheaded the integration of the CRM platform with the phone system and automation platform for optimal data interpretation.
• Created a sequenced email and text marketing campaign resulting in a growth of 50% within 6-month timeframe.
• Produced an exclusive digital innovation plan and executed a go-to market implementation that displayed results after two months.

Title: Marketing Consultant

Provided leadership by establishing revenue objectives and achieving profitable growth by developing and implementing forward-thinking marketing initiatives within the Latin America and Mexico territory. Led process improvement activities that delivered efficiency and consistency in the marketing team’s approach to campaign effectiveness, lead distribution, pipeline development, creating brand awareness, building relationships, discovering project opportunities, and closing those projects. Spearheaded an integrated approach to innovation, linked to all aspects of brand building, including media channels, communication content, and product design as well as financial objectives. Developed roadmaps for strategic solutions that included resource requirements, implementation plans, timelines, training requirements, monitoring plans, risk analyses, and financial and operational projections. Conducted competitive marketing research regularly and work closely with prospects and developed a network to present findings to the larger markets in New York and Florida.

Notable Contributions:

• Served as the executional lead all global marketing innovation projects managing cross-functional teams and external agencies; each innovation resulted in timely delivery.

• Key contributor in assisting the company in securing funding of $100M+ to initiate the proprietary desks through effective marketing initiatives.

Title: Marketing Director

Directed all aspects of corporate marketing initiatives along with P&L responsibility regarding the implementation of cloud applications and complex payment wallet projects. Oversaw digital media budget management and resource allocation including collaborating with external agencies on cost-saving opportunities. Provided innovative direction to the global marketing team on objectives by overseeing the ideation, validation, development, and launching of marketing campaigns, brand/product development, and creative direction for both US and for other global markets such as Latin America. Collaborated on high-level strategizing, policy development, process improvement, and budgeting while analyzing a full range of business concerns, needs, and requirements to identify and recommended processes, products, and solutions to meet objectives. Brought concepts to life with marketing asset and innovative digital marketing to assist collaborating teams achieve external buy in across industry partners including high-profiled executives in banks, financial institutions, government entities, transportation offices, and corporate chains.

Notable Contributions:

• Authored a marketing product plan to penetrate new markets in countries where Telco’s, TV Stations, Newspapers, Government, Chain Stores, and major distributors participate in the launching of a multimillion-dollar digital wallet.
• Travelled frequently to Latin America and led persuasive negotiations with executives and international stakeholders within various industries including Banking, Telco’s, and Government agencies.
• Managed social media marketing including Facebook, LinkedIn, Bing, and Google marketing campaigns for various markets.
• Developed a marketing strategy achieving project sales of over $20M for a period of 12 months.

Marketing Director – Computer USA/Phones USA (2003 – 2013)

Marketing Manager – Apple Distributor (1996 – 2003)